What Are The Best Types of Nonprofit Videos?
When creating videos for a charity or non-profit organisation, it's important to consider specific goals and target audiences. We have put together a simple list of the best types of nonprofit videos you should consider when producing a charity or non-profit video.
Are you trying to raise awareness of a charity, increase followers, fundraise or recruit? Each goal of your video should influence the way in which it is filmed and the type of video you should create.
However, some types of nonprofit videos that can be effective for charities include:
Types of Nonprofit Videos…
Impact stories
These videos showcase the real-life stories of people or communities that the charity has helped, and can be powerful tools for highlighting the impact of an organisations work to stakeholders and funders. It’s important to do your research and find the people that have both a powerful story to share but also have the confidence and passion to deliver this story to camera.
Awareness campaigns
Awareness campaigns are great for nonprofit videos. These videos aim to educate viewers about the charity's mission and raise awareness about the issue or cause that the organisation is working to address. The use of dramatisation and professional actors have a place here as well as real-life beneficiaries. Data and statistics can be used to bring attention to shocking and impactful numbers that move your viewer into finding out more and hopefully taking action.
Fundraising appeals
These videos encourage viewers to donate to the non-profit or charity, and typically highlight the impact that donations can have on the organisation's work. Perhaps someone’s life has been completely changed and a video could use emotive storytelling to take a viewer on their personal journey. Or perhaps a volunteer of a nonprofit can passionately describe what it’s like to witness the benefits of donations.
Volunteer recruitment
These videos can help to recruit volunteers by showcasing the different ways that volunteers can get involved with the charity. But it can also be used as a filtering method, to highlight the realities of volunteering and thus retaining those with a more realistic expectation.
Behind-the-scenes
These videos provide a glimpse into the day-to-day operations of a non-profit, and can help to build trust and transparency with supporters. These types of videos are well suited to social media reels and make excellent pieces of regular content for nonprofit organisations.
Overall, the most effective types of videos for a non-profit will depend on the organisation's specific goals and audience. However, videos that showcase impact, educate viewers, and encourage action can be effective in raising awareness, engaging supporters, and driving donations.
We hope you found this article useful for considering the best types of nonprofit videos. Hopefully this helps you further your knowledge on understanding how to produce an engaging video for your non profit organisation.
If you would like some support with your charity film or video content get in touch with us to explore your options.
