Breathworks – Founder Vidyamala Burch
Breathworks – About Us Video with Founder Vidyamala Burch
1. Project overview
Breathworks is a charity doing quietly powerful work. Since 2001, they’ve helped over 100,000 people manage pain and illness through mindfulness using a unique approach rooted in both research and lived experience. At the heart of it all is Vidyamala Burch, their founder, who developed the method following her own journey with chronic pain.
They wanted a short ‘about us’ video, something that would explain who they are and what they do, but more importantly, help people connect with their story on a human level.
2. What they needed
A clear, heartfelt explanation of their work and why it matters Vidyamala speaking directly to camera to build trust and connection. A way to keep the visuals engaging without needing multiple filming days
3. What we did
We worked closely with the team to write a short, focused script that felt true to Vidyamala’s voice. She delivered it to camera using a teleprompter, which helped keep everything on track while still sounding natural and grounded.
Because budget and logistics made extra filming tricky, we decided to bring in animation to support the story. Combining real footage with animation gave us the flexibility to illustrate ideas and add warmth without overcomplicating things.
4. The final video
The end result is simple, clear and honest. Vidyamala speaks directly to the viewer, and the animation gently supports her message without taking over. It feels like a conversation, one that invites people in and helps them understand what Breathworks is all about.
5. How it’s being used
The video now sits on the Breathworks website and is used across social channels and events to introduce their work to new audiences. It’s become a helpful tool for explaining their approach and starting conversations around mindfulness, pain and compassion.
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