WRAP – Circular Living Launch Video
WRAP – Circular Living Launch Video
1. Project overview
WRAP is a global environmental NGO doing big, important work, helping to fix the way we produce, use and dispose of things, with the aim of creating a more circular world. They’d just completed a full rebrand and were launching their new Circular Living initiative, so this event was a bit of a milestone.
They brought together people from across sectors (business, policy, sustainability) to explore what Circular Living really means, and how we might actually make it happen. My role was to capture the essence of the day and turn it into a video WRAP could share more widely.
2. What they needed
A video that reflected the spirit of the event, hopeful, ambitious, but grounded.
Genuine thoughts from attendees about what Circular Living meant to them.
Something WRAP could use to build momentum and bring others along with them.
3. What we did
Rather than scripting anything or over-directing, we kept things natural. I spoke to attendees on the day and asked simple, open questions - what did Circular Living mean to them, what inspired them, and what challenges did they think we’re facing?
We filmed throughout the event, capturing the talks, the conversations, the moments between the moments. The idea was to create something that felt authentic and unforced, a true reflection of the atmosphere and intention behind the day.
4. The final video
The finished video brings together voices from the room, WRAP’s refreshed messaging, and visual highlights from the event. It’s upbeat, honest, and designed to feel like a genuine moment in time, one that marks a new chapter for WRAP and a step forward for the circular economy conversation.
5. How it’s being used
WRAP are using the video across their channels to support the Circular Living launch and explain the thinking behind their rebrand. It’s a useful tool for introducing their vision to new audiences, and it’s helping to keep the momentum going well beyond the event itself.
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