Community Resource – Defining a Clear Voice Through Video
Community Resource – Defining a Clear Voice Through Video
1. Project Overview:
Community Resource is a multifaceted organisation with a wide range of initiatives aimed at supporting local communities. However, the diversity of their work created a communication challenge - they struggled to present a cohesive narrative that captured the full scope of their impact. They needed a video that could clearly and efficiently convey their mission and services to a broad audience, including website visitors, social media followers, and potential funders.
2. Objectives:
Create a compelling video that unifies the organisation’s various community initiatives into a clear, cohesive message.
Ensure the video is versatile enough to be featured on the website, shared online, and used in presentations for funders.
Showcase the breadth of Community Resource’s work without overwhelming viewers with too much information.
3. Our Approach:
During our initial planning meeting, it became clear that the sheer breadth of Community Resource’s work couldn’t be effectively communicated through live-action footage alone. To address this, I proposed a hybrid approach that combined film, voiceover, and animation. This method allowed us to streamline the messaging, maintain creative control, and clearly articulate the organisation’s wide-ranging impact within a concise runtime.
For the b-roll footage, we focused on three key initiatives that exemplify the diversity of Community Resource’s offerings:
Hearing Loss Hubs – Providing support and resources for individuals experiencing hearing loss.
Community Networking Event – Bringing together local groups and individuals to foster collaboration and shared growth.
Buddy Project – Pairing volunteers with community members in need of companionship and support.
By carefully selecting these deliverables, we were able to highlight both the variety and depth of Community Resource’s work.
4. The Video:
The final product is a dynamic blend of live-action footage and engaging animation, guided by a thoughtful voiceover that ties everything together. The result is a video that’s not only informative but emotionally resonant, capturing the essence of Community Resource’s mission in a way that’s accessible to all audiences.
5. Results & Impact:
While the video’s full impact is still unfolding, the initial feedback from Community Resource was overwhelmingly positive…
"The videos Koru produced are amazing and really capture the essence of our work!"
For further information about our video production services please feel free to get in touch with us
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