Community Resource – 'Buddy Project' Video to Highlight Impact
Community Resource – 'Buddy Project' Video to Highlight Impact
1. Project Overview:
The Buddy Project is one of Community Resource’s key initiatives, aimed at providing companionship and support to individuals in the community who experience loneliness. Having been a resounding success, the project wanted to ensure its continuation and establish a record of its impact. However, one significant challenge arose—there were no willing participants who felt comfortable being on camera, as it could be seen as publicly admitting to loneliness.
2. Objectives:
Create a video that highlights the success and importance of the Buddy Project, showcasing its positive impact.
Ensure the video helped secure future funding and support by documenting the project’s value.
Overcome the challenge of capturing personal stories by representing real-life experiences through actors.
3. Our Approach:
Recognising the sensitivity of the subject, we quickly pivoted and suggested using local actors to represent the real stories of the Buddy Project. These actors had a genuine connection to the cause and were able to portray relatable scenarios, such as catching a bus or watching a football match at a pub. This approach allowed us to authentically convey the essence of the project while ensuring privacy for the participants.
Sara, the Team Lead for Community Resource, provided the voiceover narration, explaining the programme’s purpose and value. Her heartfelt insights guided the audience through the video, lending it credibility and depth. To further humanise the story, we interviewed two volunteer buddies who shared their personal experiences and the fulfilment they found in helping others.
4. The Video:
The final video blended the portrayals of actors with personal testimonials from volunteers, along with Sara’s narration. This combination created a dynamic and engaging piece that showcased the Buddy Project’s tangible impact while maintaining the privacy and dignity of those who benefited from the service.
5. Results & Impact:
The video effectively captured the emotional core of the Buddy Project, illustrating the value of companionship in overcoming loneliness. It has been well-received by stakeholders and is being used as a key piece of content for future funding campaigns.
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