Cuan Wildlife Rescue - Realities of Volunteering Unveiled
Client: Cuan Wildlife Rescue
Challenge: Cuan Wildlife Rescue needed an impactful video to screen for incoming waves of volunteers. Their primary challenge was addressing the issue of inefficiencies. The existing volunteer training process required a full day, yet the retention rate didn't justify the investment. Unrealistic expectations often played a role, as potential volunteers believed they'd be cuddling animals, which wasn't the reality. The actual work involved braving the cold, wind, and cleaning up after the animals.
Solution: To tackle this issue head-on, we decided to let the real volunteers share their stories. We rounded up seven volunteers to provide an authentic glimpse into the unvarnished realities of volunteering at a wildlife rescue. They candidly discussed the challenges, from the harsh weather conditions to the less glamorous aspects like cleaning up after the animals. In addition, it featured warm stories of the volunteer experience, effectively transforming the video into a volunteer recruitment campaign
The video shoot was a whirlwind, condensed into a single intense day, with only two crew members and a tight schedule. Due to constraints, we couldn't get up close to the animals for footage. In such cases, we resourcefully incorporated relevant stock footage to bridge the gaps.
Outcome: The final video packed a powerful punch. It moved the wildlife manager to tears, underscoring its emotional impact. This video now serves as an invaluable tool for potential volunteers, providing an unfiltered look into the role's demands before they commit their time and resources. It has effectively ensured that the training effort is invested in individuals who genuinely understand and embrace the realities of volunteering at a wildlife rescue, thus reducing inefficiencies in the process.
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