Amy Hill from Koru Films filming charities in the Midlands for an event

How Charities in The Midlands Are Using Video to Inspire Change

In recent years, charities in the Midlands have embraced video storytelling to increase awareness, raise funds, and mobilise their communities. But what’s driving this trend? In this post, we explore how local organisations are using video to make a difference—along with real examples of how Koru Films has helped Midlands-based charities achieve their goals through video production.

Showcasing Community Impact Through Storytelling

Videos provide a powerful way to highlight the tangible impact of charitable work. Whether it's featuring interviews with beneficiaries or documenting events, these stories resonate deeply with viewers. In our experience, capturing these moments on camera helps build trust and demonstrates an organisation’s commitment to its mission.

For example, we worked with Mind Telford to create a video that shared a powerful story from individuals who had benefited from the organisation’s mental health services. Through intimate footage of individuals, we helped convey the importance of their life-changing work.

Similarly, Shropshire Wildlife Trust partnered with us to produce videos that help promote their ELP2 Program. The ELP2 Program is a FREE 9-month-long programme for 18–25 year olds based in the West Midlands. The programme helps to tackle environmental issues in the area whilst connecting like minded people!

The videos created have brought attention to their conservation projects, including restoring natural habitats and protecting local wildlife. The visuals of vibrant nature reserves and volunteer-led efforts helped the charity attract both new donors and volunteers.

Driving Donations and Campaign Success

Many Midlands charities have found that video content is particularly effective for fundraising appeals. Platforms like YouTube, Facebook, and Instagram provide opportunities to share impactful stories that inspire donations.

In a campaign with Cuan Wildlife Rescue, we captured the daily efforts of their staff and volunteers, showcasing what its like to be a volunteer with Cuan Wildlife Rescue. The resulting video was used in a digital campaign that successfully raised awareness for the charity resulting in new volunteers. The authenticity of the footage—which included tender moments of genuine care—deepened emotional engagement, leading to an increase in volunteers and donations.

We’ve also seen how events-driven organisations, such as the Ironbridge Gorge Museums Trust, can use video to drive larger donors and raise awareness of their cultural initiatives. By focusing on a ‘Gift a Day’ campaign to showcase the trust’s daily efforts in simply running one of their museums. The aim of the video was to encourage business owners to gift a day which ultimately pays for the running of the museum for one day.

Building Trust with Authentic Storytelling

Videos allow charities to build trust by giving audiences a direct view of there origins. Authentic, emotionally-driven stories help supporters connect with your mission on a personal level. We experienced this firsthand when working with Breathworks, an organisation specialising in mindfulness. By featuring the story of the founder, the video demonstrates how Breathworks' programmes empower individuals to live better with powerful mindful tools.

Additionally, our work with Community Resource and Shropshire Youth Support Trust (SYST) highlighted their efforts to support vulnerable communities across the region. For both projects, we focused on personal success stories that showcased the tangible impact of their services. This type of storytelling helps stakeholders, including grant providers and potential partners, better understand the long-term benefits of supporting the charity.

Educating and Raising Awareness

Videos can also serve as a powerful educational tool. For example, when working with Migrant Help, we produced a video for their Building Bridges event, aimed at raising awareness around the challenges faced by migrants and refugees. This video showcased the organisation’s ongoing efforts to provide vital support services.

By combining interviews with both Migrant Help staff and the attendees, we ensured the video had both authority and emotional resonance—key elements for maintaining viewer engagement and building trust.

The Power of Midlands-Based Storytelling

The charities we’ve partnered with across Shropshire and the Midlands all share one thing in common: a strong sense of community. Video helps these organisations not only communicate their missions but also rally support from local stakeholders who care deeply about the issues affecting their area.

Whether it's a wildlife conservation campaign, a mental health initiative, or a programme supporting young entrepreneurs, Koru Films has been proud to capture these stories of resilience and change.

Conclusion: Lead with Storytelling

Video is transforming how Midlands charities engage with their communities. By sharing authentic stories of impact, organisations can build trust, inspire action, and drive lasting change. At Koru Films, we specialise in creating powerful videos that help charities achieve their goals—whether it's raising funds, increasing awareness, or attracting new supporters.

If you’re ready to use the power of storytelling through video, contact us today. We’d love to work with you to tell your story and drive real impact across the Midlands and beyond.